Where do great ideas come from? Often they are found within open spaces. No, inspiration doesn?t spark in open prairies; innovation is often born during ?think time.? Writer Kaomi Goetz tells the story of 3M?s Post-It Note in a Co Design article. 3M scientist Art Fry created the famous Post-It Note within 3M?s 15 percent program, a program launched in 1948 ?that allows employees to use of portion of their paid time to chase rainbows and hatch their own ideas.?
Perhaps you have heard this tale before, but did you know that 3M holds 22,800 patents, and lots of these parents come from this think time? Every single person at 3M can participate in the 15 percent program because great ideas can come from anyone.
Other companies have their own version of this program. Goetz writes that ?Google?s 20 percent time famously gave birth to Gmail, Google Earth, and Gmail Labs? and Hewlett-Packard Labs also extends personal creative time to its employees.
Usually people work on ideas that may have come from work time but that they ?didn?t have time to follow up on.? Of course, the success of any program like this depends on its execution. Goetz tells us about integral parts of think time programs:
? Programs need to be financially supported.
? ?Creative competitiveness? helps; this is a culture where ?impressing peers? is important.
? Ideas can take time to flourish; often innovation happens when employees revisit old concepts that didn?t work through collaboration with coworkers or after technology has advanced.
Not only can companies gain patents or great new business opportunities through think time programs, often these programs are great for recruiting new employees. Who doesn?t want open space to foment great thought and innovative ideas?
Source: http://www.jsaadvising.com/blog/a-tale-of-innovation
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